Sälen, DALARNA, Nov. 13, 2026 (GLOBE NEWSWIRE) — Sälengodset has doubled its luxury chalet rental portfolio in Sälen, Sweden, from five to 10 homes since the beginning of 2026. With agreements already signed for additional homes, the company expects to reach around 20 properties ahead of the 2027/28 season.
Fjällgodset, one of 10 private homes in Sälengodset’s luxury chalet collection in Sälen, Sweden.
“Travellers who book a luxury chalet in the Alps expect a specialist behind it. In Sälen, the houses are here, but we see a gap for that kind of offering,” said Johan Hedlund, Chief Executive Officer of Sälengodset. “We are building it, shaped around Sälen’s own character: carefully selected luxury chalets, with a consistent standard of guest care behind every stay.”
The collection combines two company-owned properties, Sälengodset and Fjällgodset, with homes marketed and managed on behalf of independent property owners, including Olarslodgen, Gattarstugan and Winebunker. Together, the portfolio accommodates approximately 150 guests, serving families travelling together, groups of friends and businesses seeking private accommodation for retreats and meetings.
Further expansion will focus on locations in and around Lindvallen, Sälfjällstorget, Högfjället, Tandådalen, Hundfjället and Stöten.
What a luxury specialist adds
Founded in 2014, Sälengodset brings distinctive mountain homes together under one brand, combining each property’s character with personal guest service and professional management.
Each home is assessed for its location, character, quality and suitability for the group it welcomes. Across the collection, properties offer different combinations of Scandinavian interiors, generous social spaces, saunas, private spa facilities and mountain views.
“A house with 20 beds needs to work for 20 people,” Hedlund said. “The dining table, the kitchen and the spaces where everyone gathers matter just as much as the bedrooms. That understanding comes from owning and operating houses ourselves, and it guides how we select and manage the wider collection.”
For homeowners, the company offers support for renting out a high-end property, with marketing, guest communication and day-to-day property care coordinated by one team.
Around 20 properties represents a milestone rather than a ceiling. Further growth will depend on finding suitable homes and maintaining the people and services needed to support them.
Local partnerships supporting expansion
Sälengodset has built a carefully selected network of local and regional partners covering both the guest experience and the practical operation of its homes.
Private chefs, caterers, guides and activity providers support dining and outdoor experiences, while housekeeping, maintenance, snow-clearance and technical service teams look after the properties.
The company has also invested in its own digital platform for guest services and property operations, providing infrastructure to support a larger portfolio.
During the 2026/27 season, Sälengodset plans to introduce several tailored stay concepts offering a single point of contact for accommodation, dining and outdoor adventures. Alongside winter holidays, it is developing opportunities for family gatherings, private celebrations and corporate stays throughout the year.
Growing international interest
The expansion comes as international overnight stays increase in Dalarna, the Swedish region that includes Sälen.
According to Visit Dalarna, international guest nights rose by 11.5 per cent to more than one million during December 2024–November 2025. Guest nights in commercially rented cottages and apartments rose by 6.5 per cent over the same period.
Scandinavian Mountains Airport provides an international gateway to the Sälen area, supporting Sälengodset’s ambition to introduce its collection to a wider European audience.
International guests can explore the collection at https://salengodset.se/en/. Swedish guests and property owners interested in joining the collection can find further information at https://salengodset.se.
The living room at Fjällgodset. Each home in the collection is selected for social spaces where the whole group can gather.
About Sälengodset
Sälengodset is a family-run specialist in luxury chalet rentals and property management in Sälen, Sweden. Founded in 2014, the company owns and operates Sälengodset and Fjällgodset and manages selected homes on behalf of independent property owners. Its curated collection serves families, groups and corporate retreats, combining spacious private accommodation with personal guest service and access to carefully selected local providers of dining, outdoor adventures and experiences.
Press Inquiries
Sälengodset
CEO
Johan Hedlund
+46 70 375 82 61
info@salengodset.se
https://salengodset.se
